Nike Says All Its Running Shoes Will Be Electric by 2025
/
Nike intends to make its entire line of running shoes electric by 2025, Dumb Runner has learned—a move intended to address climate change and sure to prompt a similar shift among its competitors.
“The climate is changing—both on a literal level and a figurative one—and Nike, as an innovator and industry leader, has a duty to step up,” reads a recent internal memo obtained by Dumb Runner. “Going electric is our next logical step.”
The memo includes three photographs of electric shoe prototypes, which outwardly appear to be normal Nike running shoes with the notable exception of a charging port in the heel.
The electric shoes are expected to have a range of up to 100 miles on a single charge, making them suitable for all but the longest runs and races; traditional shoes can go twice that far.
The memo alludes to several “challenges” the company will need to overcome, including a scarcity of electric shoe charging stations nationwide and what it describes as “isolated incidents” of batteries overheating and exploding.
“We are confident that we can address these issues and any others that arise,” the memo reads. “We are equally confident that, by [the fourth quarter of] 2025, runners across the U.S. will have embraced Nike’s electric shoes while other shoe brands scramble to catch up.”
A call to Nike for comment did not go through, because apparently Nike has blocked Dumb Runner’s number.
