CLIF Launches Line of 100% Meat-Free Energy Bars
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Clif Bar & Company’s newest product has “no beef (and) no pork… but all the flavor,” the company said in a news release announcing its launch of CLIF BAR® Meat Free energy bars—a first for the sports nutrition brand.
“It took some time to get it just right, but our talented product development team has finally managed to reproduce the trademark taste and texture of the traditional CLIF BAR® without the beef and pork,” the news release read. “Say hello to CLIF BAR® Meat Free.”
The new energy bars will cost about as much as the brand’s other energy bars. At launch, CLIF BAR® Meat Free bars are available in Chocolate, Oatmeal Raisin Walnut, Iced Carrot Cake, and Bacon Cheeseburger (made with meat substitute). The bars will be available online or wherever CLIF BAR® products are sold, according to the news release.
The company stressed that its traditional energy bars will still contain “plenty of meat and meat byproducts.”
“Rest easy, carnivores,” the news release read. “All other CLIF BAR® offerings will remain unchanged, delivering the same long-lasting energy and rich, savory taste you’ve come to expect from Clif.”
