New CLIF PALEO Bars Basically Just Grilled Chicken Breasts
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A new energy bar from sports nutrition giant CLIF is basically a grilled chicken breast wrapped in the company’s familiar packaging, an industry watchdog has announced.
CLIF describes its PALEO bar as “an all-natural, high-protein energy source for today’s busy, caveman-inspired athlete.” The product is aimed at followers of the paleo diet, which focuses on foods available during the Paleolithic era—primarily meats, fish, fruits, vegetables, nuts, and seeds.
CLIF has been cagey about revealing the product’s exact formulation, except to note that it is “paleo-friendly” and contains no processed ingredients. Today, however, a consumer advocacy group said it’s solved the riddle.
“After extensive testing of several samples of the CLIF PALEO product,” Phil Keyrock, president of United Consumer Labs (UCL), said in a video, “we have determined that it’s basically just a chicken breast.”
“Grilled, we believe,” he added, nibbling a PALEO bar. “This one is kind of dry.”
Reached for comment, a CLIF spokesperson would neither confirm nor deny UCL’s findings. The spokesperson also declined to comment on the PALEO bar’s unusually short shelf life of three hours.
CLIF PALEO bars cost $2.99 each and come in one flavor: Chicken.
