Nike Executive Psychs Self Up for Big Shoelace Presentation
/
Depositphotos.com
A Nike executive is giving himself a pep talk in a restroom at the company’s Beaverton, Oregon headquarters, Dumb Runner has learned.
The executive, identified as Joseph Stefano, 46, Nike’s Senior Vice President of Footwear Closure, is moments away from delivering a “make or break” presentation on shoelaces to a dozen fellow executives, said a source who described Stefano’s mood as “serious.”
“Joe has been preparing for this meeting for a long time,” the source said. “It’s basically been his life for at least two months.”
The source said that they haven’t seen Stefano’s work, but that it’s believed to involve a 58-page PowerPoint presentation; a suitcase full of product samples, including several top-secret prototypes; and a “deep dive” on the aglet market.
“I believe he’s also going to do a SWOT analysis on Velcro,” the source added.
At last report, Stefano was staring into a restroom mirror and telling himself, “You got this, Joe. Let’s lace ’em up and get it done.”
