Peacock Streaming Service Braces for 'Hundreds' of Viewers Ahead of Olympic Marathon Trials
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Executives at Peacock, the streaming service owned by NBC, are preparing for record numbers of viewers Saturday for its coverage of the U.S. Olympic Marathon Trials, Dumb Runner has learned.
The event, happening in Orlando, Florida, will help to determine who will represent the United States in the marathon at the 2024 Olympic Games in Paris; Peacock will live-stream the race beginning at 10 a.m. Eastern.
“Literally dozens of people are talking about it online.”
“We’re seeing an unprecedented level of excitement leading up to this year’s Trials,” a Peacock spokesperson told Dumb Runner by email. “Literally dozens of people are talking about it online.”
“Given that, we are anticipating record streaming demand for this event,” the spokesperson said. “That could mean viewers numbering well into the hundreds.”
Peacock is preparing for that demand by adding servers, “stress-testing” its systems, and bringing in additional personnel.
“We’re determined to be ready,” the spokesperson added. “Even if viewership approaches four digits.”
A Peacock subscription starts at $5.99 a month—money better spent, the spokesperson acknowledged. on a Dumb Runner monthly pledge.
