Responding to the popularity of their “virtual marathon” option, New York City Marathon organizers are now selling virtual race apparel.
“What better way to commemorate your simulated marathon than with a simulated shirt?” said Finn Barnum, a marathon spokesman.
The event in question is the TCS New York City Marathon – Virtual 26.2M. Launched this year, it “allows runners anywhere in the world to run [the New York City Marathon] at their convenience and location of their choice,” according to the New York Road Runners. The virtual marathon, which has sold out, costs $100 for NYRR members and $120 for non-members.
Official virtual apparel, which can be downloaded directly from the event’s online store, starts at $34.99 for a virtual short sleeve technical shirt to $149.99 for an official virtual finisher’s jacket.
If that seems like a lot of money for gear that doesn’t actually exist, Barnum is quick to point out a real, tangible benefit that comes with each purchase.
“Runners who buy a 2018 New York City Marathon virtual race shirt are guaranteed the opportunity to pay for a real shirt at the 2019 New York City Marathon,” he said. “If you buy a virtual jacket this year, you’re guaranteed a chance to buy a real jacket next year. And so on.”
Barnum added that he’s encouraging virtual marathoners who want an official virtual race shirt or jacket to act soon.
“We have a limited number of downloads available for purchase,” he said. “Hurry and get yours today!”