Simple Thing Is Actually Super Complicated, According to Health and Fitness Media
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A thing that seems simple and straightforward is actually very complicated and you are at extreme risk of doing it wrong, according to health and fitness media sources. The news isn’t all bad, however: These same sources can help you navigate this treacherous landscape.
“You may think you know how to do this thing,” said scores of health and fitness publications, websites, and blogs. “Let us assure you: You do not.”
“Or do you?” these sources continued. “Better purchase this publication, or click this link, and find out.”
Readers don’t have to purchase any publication or click any link, of course, said health and fitness media—unless they want to know whether they have the proper products to do the thing properly, or to discover the five steps to take before doing the thing, or learn what nine mistakes they should avoid while doing the thing, or review seven things to try after doing the thing.
There is no underlying incentive, health and media fitness sources told Dumb Runner, for them to make this thing appear more complex than is really is, or for them to sow doubt and insecurity in their audience. They are motivated, they said, purely by the desire to help readers.
Health and fitness media are not alone: Hundreds of health and fitness brands that market goods and services to this same audience agree that this thing is anything but simple.
“Our role is simple,” said health and fitness brands. “We want to help everyday folks enjoy this thing as much as possible. That begins by informing them of all the things they need to do and purchase in order to maximize their enjoyment, and educating them about the multitude of ways they might be doing the thing wrong.”
Any symbiosis between health and fitness media and health and fitness brands is purely coincidental, both sources told Dumb Runner.
“We participate in various affiliate marketing programs,” health and fitness media added, under their breath.
